This is the final logo I created - it is in GIF format and that is how it will appear on screen. As the chamber rotates per one block one letter at a time turns dark red....... I made this on Macromedia Fireworks.

It would appear from the survey findings that we are dealing with young adults aged 16 to 20 who attend educational studies, so we know money for the cinema on their behalf is strict, our film must appeal to our audience over other horror films out at the same time. I think we isolate a large percentage of our audience if our film has too many controversial elements making it an 18 certificate which is unwise; a 15 is more suitable. We should still include classic entertaining features like thrill and fear techniques to keep engagement at a high levels (the more scared the audience the more people will come) - lots of false blood never hurt either.....

Target Audience Questionnaire

What is your favourite genre of film?
Action	7
Horror	12
Thriller	6
Comedy	5

What is your age?
14-16	11
16-20	17
20-30	0
30-40	0
40+	2

What is your gender?
Male	19
Female	11

What is your occupation?
Full time job	2
Part time job	6
School/College/University	15
Part time job + School	17
None	0

How often do you go to the cinema?
Once a week	9
Couple of times a month	16
Once a month	3
Rarely/Never	2

How often do you watch films?
Daily	5
Every few days	21
Weekly	3
Monthly	0
Rarely/Never	1

(This survey was created by Tom Fifoot – executed by myself)

These are the photos I took on our recce, this seems like an idealistic place to shoot.....

http://www.youtube.com/watch?v=vdPWrAMXGGo

(the clip would not let me embed so please use this hyperlink instead)

Dawn of the dead intro analysis

The advert starts on the graphic writing of “Dawn of the dead” written in bold red font; the red clearly is meant to resemble blood (a typical trait of any horror film, the spilling of blood). The crescendo sounds of people screaming is also typical of mass pandemic in film (zombies in particular), as panic and vulnerability express fear which ultimately is reflected among the audience members. The title graphics appearing to be swept off screen give the effect of contaminated blood, thus referencing the zombie virus in the film quite effectively. Also the narrative voice of the conference speaker diegetically overlaying the shots of soldiers and other realism footage and graphics focuses our attention on his voice and what he has to say. The news footage creates the illusion of reality for the audience to engage with and apply to themselves as they see world televised media on a regular basis, and this is what makes it ever scarier to watch! Identifying zombies straight away is a convention of almost every zombie film, and “Dawn of the dead” is no exception – it’s done so that the genre is established straight away, as it will be confusing to audiences if they are introduced later when a sub-genre of panic and survival is introduced with no introduction of threat. What is unconventional is the style of handy-cam filming giving the impression that these extracts of footage were taken from the public due to the grainy high contrast resolution and shaky holding technique. It is indeed an effective technique when reflected with other zombie film opening with a more structured plot and character development, as this is an introduction to how the outbreak started as opposed to indentifying who the protagonist/s are. The choice of synchronous music fits nicely with the horror show being conveyed visually. Johnny Cash’s simple structured “when the man comes around” is reflective of the breakdown of society, and his natural portrayal of music somewhat describes how the structuring of man is returned to its primate instincts. Ah zombies...... 

These are the designs of logo for our production company that I created

Richard Cheese - Freak on a leash

Originally Korn's 1998 super hit about suburban listlessness via metal, this swing cover applies itself to the zombie genre quite nicely. Richard Cheese did the swing cover of 'Down with the sickness' for the film 'Dawn of the dead' so we know that this technique of opposite music covers works really well alongside the moving image........

(the band Korn - originally wrote freak on a leash)

Down with the sickness - Disturbed

Very full on metal song about zombies - swing cover was used in Dawn of the dead over the happy scene in the mall...... Has a nice crescendo opening to build suspense and will play nicely with a scene in the film where zombies catch the protagonists by surprise. almost certainly will be used for only parallel use if used at all......

(the band Disturbed - writers of Down with the sickness)

Aerials - System of a down......

Very mellow and has an element of mystery and tranquility to it, it also has a very powerful chorus with distorted guitar and gristle vocals - ideal for a contrapuntal scene if zombies are chasing the protagonists etc. Also it's ideal as parallel for when the protagonists are walking through the woods, or lighting a camp fire etc.

(the band System of a down - writers of Aerials)

Resident Evil intro analysis

The clip opens ups on some minor keyed music playing with a heavy single note bass line creating a suspenseful intro immediately. As soon as the graphic of the umbrella logo enters the screen with a computer generated looking red background we know as an audience we are supposed to be concentrating on a computer. The sound effect of steam being, heavy spiralling and petite electronic squeaks we are introduced to what the film may surround. The narrator’s dialogue plays as the words he says appear as graphics on the screen, he’s describing how the infection started; we know to listen to him as he seems to know the facts and details. There is still a kind of drained warp synth sound layering the background, this gives the illusion that order has been lost; the structuring of the music has been broken, as has Raccoon city. The film title zooms out to the mid-right of the screen with decrescendo bass giving it power and build, giving it more than just a two dimensional feel. The title is introduced quite early which is conforming to the codes and conventions of the modern horror film. For around 10 seconds directly after this we see a blue filmed image zooming in to us very slowly – it’s of a man in a lab moving tubes around with the T virus inside, and the antidote. We identify with this character, and watch as he carefully manoeuvres the dangerous substances from their sockets to his brief case; we are as an audience anticipating disaster (via him dropping one or something) by the use of close ups, slow motion and vast attention to the tubes themselves. As we do not see the character’s face, our assumption is that he is a protagonist working for the Umbrella Corporation – when in fact, he is the main antagonist when we see him smash the T virus and let the fumes go through the ventilation system.

In conclusion, the introductory two minutes is focussing entirely on how the infection started and informing the audience of what Umbrella Corporation is; we can only imagine this company will be the centre of the plot’s drive. This differs from most horror films who want to identify who the supernatural creature or creatures are/is almost immediately, yet still creating suspense and nervousness within the audience.