AS Foundation portfolio Richard Morelli

It would appear from the survey findings that we are dealing with young adults aged 16 to 20 who attend educational studies, so we know money for the cinema on their behalf is strict, our film must appeal to our audience over other horror films out at the same time. I think we isolate a large percentage of our audience if our film has too many controversial elements making it an 18 certificate which is unwise; a 15 is more suitable. We should still include classic entertaining features like thrill and fear techniques to keep engagement at a high levels (the more scared the audience the more people will come) - lots of false blood never hurt either.....